EIGHT WAYS
TO BUILD A
RABBIT HOLE.
Brands hire us because immersive experiences aren't something they can glue together from off-the-shelf tools. We design, build, and ship the whole thing — from spatial UX down to the Arduino soldered behind the booth.
Eight capabilities.
One studio.
Every rabbit hole has the spatial layer, the software layer, the hardware layer, and the moment layer. Brands come to us because they'd rather brief one team than coordinate seven.
XR — AR · VR · MR
For brands who wantExperiences their audience steps into — not scrolls past.
Location-based AR on Niantic Lightship. Room-scale VR for Quest and Vision Pro. City-scale mixed reality anchored to real geography. Every experience is tied to a place, not a phone.
Game Development
For brands who wantPlayers, not viewers.
Custom games across mobile, PC, VR and the web. 2D, 3D, and spatial. Polished mechanics, real-time multiplayer, and cross-platform deployment — shipped, not abandoned in beta.
Mobile & Web
For brands who wantA product audiences actually keep installed.
iOS, Android, and cross-platform apps. React and Next.js for the web. Clean UX, scalable architecture, and backends that won't buckle on activation day.
Artificial Intelligence
For brands who wantAI baked into the experience, not bolted on as a feature.
Computer vision, NLP chatbots, LLM integrations, generative content pipelines, and AI-powered interactions. We treat AI as a material — something the experience is built out of, not an add-on.
3D Printing & Fabrication
For brands who wantPhysical props, mounts, and hardware shells on a real deadline.
FDM, resin and SLA printing in-house. Rapid prototypes for XR hardware mounts, custom enclosures, installation props, and anything else that needs to exist in the real world before launch.
Hardware & Electronics
For brands who wantThe physical side of the experience to work flawlessly.
Arduino, ESP32, Raspberry Pi. Sensor arrays, IoT, LED control, and bespoke electronics for XR-physical hybrid activations. The stuff hiding behind every "how did they do that" installation.
Events & Installation
For brands who wantA launch that goes viral, not a booth nobody visits.
Interactive AR activations, projection mapping, gamified crowd engagement, spatial installations. Built for Grab Thailand, Thailand Post, and major Bangkok events — rain, shutdowns, and all.
Strategy & Gamification
For brands who wantBehaviour change — not just engagement theatre.
Loyalty programs, scavenger hunts, leaderboards, achievement systems, narrative quests. We design the mechanics before the visuals, because that's what turns passive audiences into active participants.
Five steps.
No surprises.
The same structured process behind every Grab activation, every Thailand Post box, every Niantic-powered island. You'll know exactly where we are, what we're shipping, and when — from week one.
Week 1
We ask the hard questions first: what does your audience actually do on the day of activation? What's the budget really for? What are we replacing? No design work starts until we agree on what we're actually solving.
Weeks 2–4
Spatial UX blueprints, interaction flows, and narrative architecture. You see the full vision before a single line of code — usually in under two weeks. Revisions built into the sprint.
Weeks 4–8
A working, testable build your team can hold in their hands. Prototypes surface the real issues fast — and build team confidence before the stakes get high.
Weeks 8–12
QA, user testing, refinement. Every interaction gets stress-tested before it ships. No rough edges, no “we'll fix it in post.”
Launch + ongoing
Launch day support, analytics integration, and post-activation technical care. We've never left a client on launch day, and we're not starting now.
Five years.
Measured, not marketed.
Which rabbit hole
are we building for you?
Tell us what you need — capability, timeline, budget ballpark. We'll come back in one business day with references from similar projects and a rough sense of what's possible.