01
Technology should disappear.
The moment someone notices the tech, you've lost the experience. Our job is to make the wizardry invisible and the story inevitable.
The Studio
WE BUILD
RABBIT HOLES
FOR BRANDS.
Augma Imaginarium is Bangkok's spatial-experience studio. We build immersive AR/VR, community platforms, and games your audience chooses to step inside — not another ad for them to scroll past.
Augma Imaginarium◆Spatial Computing◆Extended Reality◆Gamification◆Prestige 300 Highflyer 2024◆Augma Imaginarium◆Spatial Computing◆Extended Reality◆Gamification◆Prestige 300 Highflyer 2024◆
Who We Are
WE AUTHOR
WORLDS.
Your brand has something to say. Your audience has a scroll thumb. We build the world that makes them stop, look, and step inside — immersive AR/VR experiences, branded communities, and games designed for the moment someone puts the phone down and starts playing.
Founded in Bangkok by M.L. Hariras Tongyai — MSci AI & Robotics, King's College London — we work at the intersection of technology, storytelling, and human behaviour. Island-scale AR. City-wide spatial gaming. Brand activations for Grab and Thailand Post. Cultural projects that bring historic districts back to life.
"Overlaying content on the real world isn't immersion — it's decoration. We don't decorate reality. We author worlds inside it."
— M.L. Hariras Tongyai, Founder
Spatial First
We design for physical space, not screens. Every experience is conceived in three dimensions.
Story-Driven
Technology without narrative is noise. We author stories that give every interaction meaning.
Technically Fearless
From Niantic Lightship to custom microcontrollers — we don't avoid complexity.
Human at Core
Every decision returns to one question: does this make the experience more human?
★ 2024
Prestige 300 Highflyer
20+
Rabbit Holes Shipped
8
In-House Capabilities
5+
Countries Delivered
Three Rabbit Holes
WHAT WE BUILD
01
Immersive Experiences
AR, VR, mixed-reality activations, city-scale gaming. The brand stops being something audiences see — it becomes somewhere they've been.
02
Community Platforms
Branded apps, member worlds, ongoing universes your audience returns to between campaigns. Less an ad. More a place.
03
Games & Gamification
Custom games and gamified campaigns that flip the dynamic — your audience competes for your brand, not the other way around.
History
OUR STORY
2016
Royal Thai Embassy London
First project — redesigned the consular booking system while studying at QMUL.
2017
Thailand Tatler · McKinsey · Hyperloop
Featured in Thailand Tatler. Won Driving ASEAN with Innovations Award. McKinsey alumni network.
2019
King's College London · Cambridge
MSci AI & Robotics at KCL. Cambridge AI certification. Consulting across Singapore, London, Bangkok.
2021
Motiwatt · AIS Top 12
Founded Motiwatt — AI fitness gamification. Top 12 at AIS Intouch Invent Builder Program.
2022
CTO KUN Inter · THG Blockchain
Led THG Medical Utility Token super app. Gamification & Behavioural Design at Thammasat.
2023
Baan ARVR · Koh AR
XR education roadshows. Koh AR island-scale treasure hunt on Niantic Lightship.
2024
Augma Founded · Prestige 300
Founded Augma Imaginarium. Prestige 300 Highflyer. Augmented BKK at Benjakiti Park.
2025
Grab · Thailand Post
Grab Hot Deals at Central World. PostBox Story — 5 AR touch points across Talad Noi.
What We Believe
EIGHT TRUTHS
WE BUILD AROUND.
Every project gets filtered through these. If a brief violates one, we won't take the work. This isn't marketing language — it's what decides what we ship.
02
Audiences are smarter than marketing assumes.
Every shortcut, cliché, or "good enough" corner-cut gets spotted instantly. We don't insult intelligence; we reward it.
03
The best brand isn't seen. It's stepped inside.
Passive impressions are forgettable. Experiences that ask people to participate change them — and their relationship to the brand.
04
Every rabbit hole needs a reason to fall in.
Spectacle without story is fireworks. We build worlds that reward the time audiences spend inside them — not just the first three seconds.
05
Gamification only works when the game is worth playing.
Slapping points on a banner isn't a game. We design the mechanics first, the visuals second. Fun isn't decoration — it's architecture.
06
Immersive is a craft, not a trick.
A thousand ways exist to make "AR stuff." Three or four make experiences audiences actually return to. We build those.
07
Real innovation looks obvious in hindsight.
If a launched project still feels strange a month later, we overbuilt. The best ideas feel inevitable — like they were always meant to exist here.
08
Launch day is the beginning.
Most agencies ship and vanish. We stay through the first month, minimum. The real learning happens in the wild — we want to be there when it does.
By The Numbers
Five years.
Measured, not marketed.
0+
Projects Shipped
Since 2021 · Still counting
0+
Countries Delivered
TH · UK · SG · JP · US
0
In-House Capabilities
Zero handoffs, zero excuses
0
National Press Features
Line Today · Post Today · Khaosod
0+
Years R&D Combined
KCL · Cambridge · QMUL · Thammasat
★ 0
Prestige Highflyer
2024 · Thailand
< 0h
Response Time
From first email
0
Missed Launch Dates
Ever. On the record.
WHAT'S YOUR
RABBIT HOLE?
Tell us what you're building. We'll come back within one business day with questions, references from similar projects, and a rough sense of what's possible at your budget.