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Technology should disappear.
The moment someone notices the tech, you've lost the experience. Our job is to make the wizardry invisible.
The Work
20 SHIPPED
RABBIT HOLES.
Every project below is a world we actually built — AR streets, branded games, community platforms, city-scale adventures. Real clients. Real visitors. Real activations.
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Projects Shipped
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Industries
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Countries
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Prestige 300 · Highflyer 2024
As Featured In
Line Today
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Post Today
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Khaosod
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Prestige Thailand
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Niantic Community
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AIS Intouch
Augmented Reality◆Virtual Reality◆Gamification◆Spatial Computing◆Prestige 300 Highflyer 2024◆Augmented Reality◆Virtual Reality◆Gamification◆Spatial Computing◆Prestige 300 Highflyer 2024◆
Case Studies
OUR PROJECTS
2025
View Project ↗
Gamification · Brand Activation
Grab Hot Deals Station
Grab Thailand × Conxo Lab · Central World, Bangkok
Challenge
Foot traffic at Central World had stopped noticing Grab's deal walls — the promotion needed to stop a crowd, not just be seen by one.
Outcome
5,000+ playsest. · 5-hour non-stop queues · Engagement across every age group
2025
View Project ↗
AR · Cultural Heritage
PostBox Story
Thailand Post × Talad Noi, Bangkok
Challenge
Thailand Post's iconic red mailboxes had become invisible street furniture. Talad Noi needed to become a destination again.
Outcome
3 national press features · 5 AR touch-points deployed · 48-hour cultural activation across Chao Phraya
2023
View Project ↗
Location-Based AR · Tourism
Koh AR
Koh AR Island · Niantic Lightship ARDK
Challenge
A private island wanted visitors to explore its full geography — not just the bar, not just the beach.
Outcome
Island-scale VPS deployment · Real-voucher reward economy · Built on Niantic Lightship ARDK 2.52
2024
View Project ↗
City-Scale AR · Urban Gaming
Augmented BKK
Augma World · Benjakiti Park, Bangkok
Challenge
Could Bangkok's parks become playable? An entire urban green space needed to feel like a game without changing a single bench.
Outcome
Park-wide AR arena · Co-location multiplayer · BUNN-E companion NPC system on Niantic VPS
2023
View Project ↗
VR · AR · Education
Baan ARVR
Baan ARVR · Nakorn Nayok & Bangkok
Challenge
Most Thai kids outside Bangkok have never touched XR. The future shouldn't be a Bangkok-only experience.
Outcome
Rural + urban outreach program · Hundreds of first-time XR usersest. · 2 regions deployed
2021
View Project ↗
AI · Health-Tech · Gamification
Motiwatt
Motiwatt · Bangkok
Challenge
Fitness apps abandon users in week two. We needed a system that coached, rewarded, and talked back.
Outcome
AIS Intouch Invent Top 12 Finalist · AI-coached behaviour loops · NLP chatbot + trainer marketplace
2022
View Project ↗
Blockchain · HealthTech · Web3
THG Medical Utility Token
Thonburi Health Group · Bangkok
Challenge
Healthcare loyalty points are dead on arrival. A major hospital group wanted a system patients would actually use — and trust.
Outcome
Full super-app shipped · Smart-contract medical records · Transferable utility tokens across dental, cardio, cancer care
2016
View Project ↗
Web · Government
Royal Thai Embassy London
Royal Thai Embassy · London, UK
Challenge
A consular booking system that confused citizens and frustrated staff — running on infrastructure from another era.
Outcome
Full booking-flow redesign · Improved citizen access from abroad · Royal Thai Embassy London, live deployment
How We Pick Projects
EIGHT TRUTHS
WE BUILD AROUND.
Every project above was filtered through these eight beliefs. If a new brief violates one of them, we won't take the work — no matter the budget.
02
Audiences are smarter than marketing assumes.
Every shortcut, cliché, or "good enough" corner-cut gets spotted instantly. We don't insult intelligence; we reward it.
03
The best brand isn't seen. It's stepped inside.
Passive impressions are forgettable. Experiences that ask people to participate change them — and their relationship to the brand.
04
Every rabbit hole needs a reason to fall in.
Spectacle without story is fireworks. We build worlds that reward the time audiences spend inside them.
05
Gamification only works when the game is worth playing.
Slapping points on a banner isn't a game. Mechanics first, visuals second. Fun isn't decoration — it's architecture.
06
Immersive is a craft, not a trick.
A thousand ways exist to make "AR stuff." Three or four make experiences audiences actually return to.
07
Real innovation looks obvious in hindsight.
If it still feels strange a month after launch, we overbuilt. The best ideas feel inevitable.
08
Launch day is the beginning.
Most agencies ship and vanish. We stay through the first month, minimum — because the real learning happens in the wild.
YOUR PROJECT
BELONGS HERE.
BELONGS HERE.
Tell us what you're building. We'll reply within one business day with questions, references from similar work, and a rough sense of what's possible at your budget.