Where XR pays, it changes a moment someone already struggles with.

Three results in brief

Sell, build, close faster.

• 65%more likely to buy: shoppers who viewed a handbag brand's products in AR, against those who didn'tShopify, Apr 2023 ↗
• 25%less time to build aircraft wiring harnesses with smart-glasses instructions, with errors near zeroAR Insider, Aug 2021 ↗
• 31%faster to close: homes listed with a 3D tour, across 143,575 listings (vendor study)Matterport ↗

Training and the shop floor

Practice without the risk, instructions without the manual.

• Retail · VRStore training at national scaleA US retailer sent more than 17,000 headsets to its stores so over a million staff could rehearse rushes, new tech and customer moments in 45+ modules.Test scores rose 10 to 15% for staff trained in VR, a manager reported.Walmart, Sep 2018 ↗
• Aerospace · MRHolograms on the assembly lineTechnicians saw each step drawn onto the spacecraft part in front of them instead of reading a manual.Up to 99% less time spent working out what to do next, a step that had been about half of assembly time.Computerworld, Jan 2021 ↗
• Aerospace · AR glassesHands-free wiring instructionsWiring diagrams moved from laptops onto smart glasses, leaving both hands on the work.Build time cut 25%; error rate effectively zero.AR Insider, Aug 2021 ↗
• Healthcare education · ThailandEmergency-room teamwork in VRA Bangkok university and hospital built a VR game to train doctors, nurses, pharmacists and technologists together. A study with 87 students found VR did not beat a 3D computer version; the debrief afterwards was what made the difference.The lesson: immersion helps, but the teaching around it matters more.JMIR Medical Education, Sep 2025 ↗

Retail: try before you buy

Fewer surprises, fewer returns.

• Furniture · ARSeeing the product in the roomA pet-crate maker added 3D and AR to its online store.Order conversion up 40%, returns down 5%.Shopify, Apr 2023 ↗
• Custom products · 3DConfiguring before orderingA wooden-accessories brand let shoppers customise products in 3D.Average order value up 458% in Germany and 84% in the UK.Shopify ↗
• Beauty · AR try-onMake-up tried on in a social appA beauty group brought AR try-on for several of its brands into a social shopping feed. Its try-on technology serves 200+ websites in 70+ countries.L'Oréal, Jun 2021 ↗
• Footwear · AR try-onThousands of shoes, on your own feetA large online store launched virtual try-on for thousands of sneaker styles in its phone app. It published no results, which is common: ask for them.Amazon, Jun 2022 ↗

Property, health, events, culture

The same idea, in very different rooms.

• Property · 3D toursWalking through before visitingA 3D-tour company compared listings with and without tours.Sold for 4 to 9% more and closed up to 31% faster. This is the vendor's own study.Matterport ↗
• Hospital · VRVR for pain on the wardA randomised trial with 120 hospital patients compared VR with a TV relaxation channel.Pain fell 1.72 points with VR against 0.46 with TV, and 3.04 against 0.93 for severe pain.PLOS ONE, Aug 2019 ↗
• Surgery · ARThe patient's scan, inside the surgeon's viewAn AR headset for spine surgery, cleared by the US regulator, overlays the patient's anatomy during the operation.Used on 5,000 patients and 25,000+ screws by December 2023 (vendor figures).Augmedics, Dec 2023 ↗
• Surgery · SingaporeHolograms in a Southeast Asian theatreA Singapore hospital group overlays holograms of patient scans during surgery, streamed over 5G.GovInsider, Jan 2023 ↗
• Events and brandsThirty seconds that people queue forAt events, success is a short, physical, shareable moment. Our own kiosks below are examples; few brands publish measured results.
• Tourism and culturePlaces brought back to lifeAR guides, reconstructions and museum headsets are common, but we could not open a source with measured results, so we show none.

A widely quoted consultancy study on VR soft-skills training is not shown here: its page blocked us, and we only use figures we could read at the source.

From our own work

What we’ve built in this space.

Kiosks, a browser AR experiment and live events, from the builders' project library.

• Installation · 2025Grab Hot Deals StationA 30-second touch-screen game for Grab Thailand at Central World, built with Conxo Lab and inspired by the Grab app: players pick only the items at 80% off from a scrolling menu. Four deals made the leaderboard; the top score was twelve, over five hours live on 6 March 2025.
• Installation · 2025Thailand Post × Augma PlaygroundThree kiosks for Thailand Post's cultural weekend at Talat Noi, Bangkok, in October 2025, built from scratch in three weeks: an arcade-style dance-pad game, a photo booth with illustrated animal characters, and a touch-screen experience, for kids, families and elderly visitors.
• AR · 2026AR HolospaceA browser AR app using the webcam: tracked hands wear holographic rings and can grab, move, scale, rotate and throw wireframe holograms over the room feed, including an exploded-view mode.
• Events · 2024Bangkok Boulderfest 2024The first ever multi-gym bouldering series in Bangkok, with TCDA and Social Climbers: three months, eight gyms and 117 registered climbers, travelling between gyms to climb shared routes set by the city's top setters, individually and as teams, all scored on our own platform.