AugmaAbout us
A development think tank. Novelty, new ideas and bleeding-edge experiences, put to work on your dreams and missions.
Founded in 2023. Fifteen years of AR and VR through three hardware generations, an XR education programme in rural schools, and a climbing platform that ended up at the SEA Games.
- We believe
- Technology without a reason to care is decoration. The mechanic comes before the visuals.
- We are building
- An augmented playground over Bangkok, and the practice that makes one possible for any city, park or store.
- The name
- Augma, from the Latin augmentare: to increase, to enhance. Imaginarium: a place devoted to the imagination, part laboratory, part playground.
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It starts with why.
Every great thing starts as an idea. Most ideas never leave the room. We exist to change that.
Start with why
Our mission and what we believe
Why
Our mission: augment imagination.
We believe the best ideas die as ideas. We exist to move dreams and missions forward: to take what people imagine and make it real enough to hold, try and share.
02
A sign of endless.
Our mark is a path with no end, like imagination itself.
The mark
An endless path of imagination.
A Möbius strip has only one side and one edge. Follow it and you never reach an end: you only come round again, a little further on. That is how we see imagination. It is limitless; it never runs out.
- The loops
- Imagination: one continuous line, drawn again and again, each pass a little wider than the last.
- The streak
- Augmentation: where we step onto the path. Imagination needs nothing added to be limitless; all we do is augment it, so it can build a better future.
03
What we believe.
A few things we hold to be true, on every project.
What we believe
Eight truths we build around
Every project gets filtered through these. If a brief breaks one, we do not take the work.
- 01Technology should disappear.
The moment someone notices the tech, you have lost the experience. Our job is to make the wizardry invisible and the story inevitable.
- 02Audiences are smarter than marketing assumes.
Every shortcut, cliché or “good enough” corner-cut gets spotted instantly. We do not insult intelligence; we reward it.
- 03The best brand isn’t seen. It’s stepped inside.
Passive impressions are forgettable. Experiences that ask people to participate change them — and their relationship to the brand.
- 04Every rabbit hole needs a reason to fall in.
Spectacle without story is fireworks. We build worlds that reward the time audiences spend inside them — not just the first three seconds.
- 05Gamification only works when the game is worth playing.
Slapping points on a banner is not a game. We design the mechanics first, the visuals second. Fun is not decoration — it is architecture.
- 06Immersive is a craft, not a trick.
A thousand ways exist to make “AR stuff”. Three or four make experiences audiences actually return to. We build those.
- 07Real innovation looks obvious in hindsight.
If a launched project still feels strange a month later, we overbuilt. The best ideas feel inevitable — as if they were always meant to exist here.
- 08Launch day is the beginning.
Most agencies ship and vanish. We stay through the first month, minimum. The real learning happens in the wild — we want to be there when it does.
04
We've been at this a while.
Fifteen years of reality, rewritten three times.
How we got here
Fifteen years, on one line
2011First augmented reality"AR Enhanced Education" at Bangkok Patana School: an AR classroom so students could attend during the 2011 floods
2017First pressThailand Tatler · Gaga for Gadgets
- 2021Shipping
The project count starts here · AIS InTouch InVent Builder finalist
2023Augma foundedAugma Imaginarium, Bangkok · Baan ARVR awarded in Nakhon Nayok
2024RecognisedPrestige · Augmented City, and Prestige 300 Highflyers
2025ActivationsGrab at Central World in March · Thailand Post at Talat Noi in October
- 2026Now
Eight capabilities in house, five countries delivered, K.A.R.A on our own machines
05
One team of builders. Every skill.
Everything it takes to go from idea to launch, under one roof.
What we do
Eight capabilities, in house
- XRe.g. Koh AR
- Game developmente.g. KaitoKun
- Mobile and webe.g. Nexus
- AIe.g. AIEngram
- 3D printinge.g. BUNN-E
- Hardwaree.g. School Climbers
- Events and installatione.g. Grab Hot Deals
- Strategy and gamificatione.g. Grab Hot Deals
What we've built
25 builds, 9 kinds
Each dot is a real project in our library. Pick a row to see them.
Tools named in our projects
- Flutter5
- Unity1
- WebGL1
- Python1
- Gemini1
- QR1
06
The industries we've served.
Sport, AI, games, health, retail, cities, tourism and more: the same way of thinking, in very different worlds.
Industries
What we have augmented and built
24 projects in the library, by industry. Each ring's length and percentage is its share of the work.
- 01 Sport and fitness
Bangkok Boulderfest · Spider Kids · Spare · just·tap · AugBody · School Climbers · Campfire
- 02 AI and data
K.A.R.A · AIEngram · MORBIUS.SIM · Augma Hub
- 03 Games and entertainment
KaitoKun · Chika-Gotchi · Threshold
- 04 Health and wellbeing
DBN Fertility · Augma Mind
- 05 Brand activations and retail
Grab Hot Deals · Thailand Post
- 06 City and public safety
Bangkok Situational Map
- 07 Tourism, media, services, security, XR
TAT EU Quiz · KUN Inter Group · WonWon · AugWallet · AR Holospace
07
From here, everywhere.
Made in Bangkok. Used around the world.
Markets
Where the work goes: 8 countries
Where our work has been used, from Bangkok out. Drag the globe to turn it.
- ThailandBangkok · home
- SingaporeSingapore
- MalaysiaKuala Lumpur
- RussiaMoscow
- GermanyBerlin
- SpainMadrid
- FranceParis
- United KingdomLondon
Map data © OpenStreetMap contributors
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