SME
A shop, a showroom, a restaurant, a clinic: a small team with a product people want to see.
"Could customers see my product properly before they buy, without me buying headsets?"
Start this path →
AugmaEducation · free
AR, VR and spatial computing for business, in five short lessons.
Plain answers for owners and teams who keep hearing about headsets, smart glasses and AR, and want to know what's real and where it pays. About 39 minutes in all. No sign-up, no vendor to sell, and every number links to where it came from.
Pick your path
Start from where you are.
Startup
A small team building a product, or showing one that doesn't exist yet.
"Which device should we build for, and what if the platform changes?"
Start this path →Enterprise & corporate
A large organisation with staff to train, sites to run and events to stage.
"Where does XR pay back, and how do we prove it?"
Start this path →Or read the whole course
- 01What XR is: AR, VR, MR and spatialThe words untangled, the devices on sale today, and how many people actually own them.
- AR, VR, MR on one line
- Headsets, glasses and phones
- How many people own them
- 02The market and the playersWho makes the hardware, who makes the tools, where the money is going and what has quietly closed.
- Hardware makers
- Engines and platforms
- Shifts worth watching
- 03What businesses use it forNamed case studies with measured results: training, retail try-on, events, property, health, factories and tourism.
- Training that sticks
- Try before you buy
- Factories, clinics, venues
- 04Choosing a formatWebAR, an app, a headset or a physical installation: reach, what drives cost, build time, and the pitfalls to plan for.
- Pick by your goal
- What drives cost
- Comfort, privacy, upkeep
- 05Your starting line: SME, startup or corporateWhere XR earns its place for each kind of business, a first 30 days and the most common mistake.
- Uses that fit your size
- A first 30 days
- The mistake to avoid
Who it's for
OwnersDeciding whether XR is worth it, and which format to try first.
ManagersAsked to 'do something with AR or VR' for a launch, an event or training, and wanting a sensible first project.
Marketing and training teamsWanting to know what the tools can really do, what it takes to run them, and how to measure it.
From our own work
Kiosks, AR and events, built by our builders.
- Installation · 2025Thailand Post × Augma PlaygroundThree kiosks for Thailand Post's cultural weekend at Talat Noi, Bangkok, in October 2025, built from scratch in three weeks: an arcade-style dance-pad game, a photo booth with illustrated animal characters, and a touch-screen experience, for kids, families and elderly visitors.
- Installation · 2025Grab Hot Deals StationA 30-second touch-screen game for Grab Thailand at Central World, built with Conxo Lab and inspired by the Grab app: players pick only the items at 80% off from a scrolling menu. Four deals made the leaderboard; the top score was twelve, over five hours live on 6 March 2025.
- AR · 2026AR HolospaceA browser AR app using the webcam: tracked hands wear holographic rings and can grab, move, scale, rotate and throw wireframe holograms over the room feed, including an exploded-view mode.
Read it, then talk it through.
We're builders who make kiosks, AR and 3D experiences. If a lesson raised a question about your own business, we're happy to think it through with you.