AI for business
Almost everyone has tried it. Few have made it work.
What the research says about AI at work: who uses it, where it pays, why most pilots stall, and the habits of the few that get real value. Every figure links to the page it came from.
Where things stand
AI has moved from experiment to everyday.
- 78%of organisations reported using AI in 2024, up from 55% the year beforeStanford HAI, AI Index 2025 ↗
- 46%of leaders say their organisation already uses agents to fully automate a workstream or processMicrosoft Work Trend Index, 2025 ↗
- 82%of leaders expect to use digital labour to expand their workforce in the next 12 to 18 monthsMicrosoft Work Trend Index, 2025 ↗
Where it pays
Measured gains are real, and largest for people still learning.
The mindset
Seven habits of the companies that get value.
- 01
Leaders go first
AI changes how decisions are made, so it needs an owner at the top who uses it, sets the goal and says what success looks like.
- 02
Redesign the work, don't bolt on a tool
The value BCG found sits in reshaped core functions, not in a chat window added to an old process.
- 03
Get the data ready
An assistant is only as good as what it can read. Clean, owned, permissioned data comes before the model.
- 04
Keep a person in the loop
Let the machine draft, sort and check; let people decide where it matters, and make the hand-off easy.
- 05
Earn trust with rules
Write down what it may and may not touch, log what it does, and say clearly when an answer came from AI.
- 06
Teach everyone
The NBER study saw the biggest gains among newer staff. Training spreads the benefit instead of concentrating it.
- 07
Start small, measure, then grow
One narrow job with a number you can check beats a broad pilot with no baseline.
What goes wrong
Most pilots stall. Rarely because of the model.
- 60%of 1,250 companies report little or no value from AI so far; only 5% achieve value at scaleBCG, The Widening AI Value Gap, Sept 2025 ↗
- 5%of generative AI pilots reach rapid revenue acceleration; most stall with little measurable effect on P&LMIT NANDA, The GenAI Divide, via Fortune, Aug 2025 ↗
- 67%of tools bought from specialist vendors succeeded, against about a third of internal buildsMIT NANDA, The GenAI Divide, via Fortune, Aug 2025 ↗
MIT's researchers put the gap down to tools that don't learn or fit the daily workflow, not to model quality.
Five things to keep in mind
- HallucinationModels can state wrong things fluently. Ground answers in your own sources and show where each one came from.
- PrivacyKnow where prompts and files go, who can see them and whether they train someone else's model.
- SecurityAn agent that can act can be misled. Give it the least access it needs, and review what it does.
- Measuring valueRecord the baseline before you start: time per task, errors, cost. Without it, no one can say it worked.
- Change managementPeople adopt what they helped shape. Bring the team in early and be honest about what changes for them.
From the builders' side
Lauren Tan on trusting agents with real work.
Lauren Tan (poteto) is an engineer at Cursor and previously worked on the React Compiler at Meta. In recent talks, including a workshop on coding agents and a live conversation with Matt Pocock in October 2026, she describes how agents came to land large volumes of work. Her emphasis is not on clever prompts but on verification: let the agent run and check the real product, keep the codebase easy for an agent to navigate, and turn recurring mistakes into automated checks.
The lesson carries beyond code: trust grows from checks you can run, not from hope.
Watch: Poteto with Matt Pocock, Oct 2026 ↗How to start
Five steps, one small job at a time.
- 1
Pick one job
A repeated task with a clear owner, where a mistake is cheap to catch.
- 2
Measure today
Write down how long it takes and how often it goes wrong.
- 3
Prepare the data
Gather the documents and rules it should follow, and decide who may see what.
- 4
Build with people in the loop
The assistant drafts, a person approves. Every answer keeps its source.
- 5
Compare and decide
Check against the baseline after a few weeks, then stop, fix or grow.
Curious where AI could help in your work?
We're builders who use AI every day, and we're happy to talk it through: what you do now, what you'd like to stop doing, and whether AI is even the right answer.