AI for business, in four short lessons.

Pick your path

Start from where you are.

Or read the whole course

1. 01AI at work: what the research saysWho uses AI, where it pays, why most pilots stall, and the habits of the companies that get value.
   • Where adoption really stands
   • Seven habits that get value
   • Five risks to keep in mind
   8 min
2. 02The players: who builds it, who buys itThe four layers of the AI market, where enterprise money goes, and five real first moves by large organisations.
   • Model makers, clouds, open models, chips
   • Who enterprises spend with
   • Five shifts worth watching
   7 min
3. 03Choosing a model: frontier, Chinese, localHow closed frontier models, Chinese and open models, and models you run yourself compare on price, data and Thai.
   • The three families, side by side
   • What runs on what hardware
   • Pick by the job you have
   8 min
4. 04Your starting line: SME, startup or corporateWhat AI changes for each kind of business, concrete uses, a first 30 days and the most common mistake.
   • Uses that fit your size
   • A first 30 days
   • The mistake to avoid
   9 min

Who it's for

Read it, then talk it through.

We're builders who use these tools every day. If a lesson raised a question about your own business, we're happy to think it through with you.

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